What gets measured, gets done!
EventHQ lets you define and track event goals ensuring accountability and predictability to your event marketing efforts.
Define & Align Event Goals
Business Objective Mapping
Align event goals with broader company objectives—brand awareness, lead generation, customer retention, or revenue growth.
Custom Goal Categories
Set goals based on event type—conferences, workshops, webinars, or networking events.
Measurable Outcomes
Track Short-Term vs. Long-Term Impact
Real-Time Goal Tracking & Performance Insights
Live Event Metrics
Track registrations, attendance, session participation, and engagement in real time.
AI-Driven Forecasting
Predict event success by analyzing historical data and ongoing registration trends.
Benchmarking & Industry Comparisons
Compare performance against past events or industry standards.
Adapt your goals mid-event based on real-time trends and audience engagement.
Revenue & Pipeline Impact Measurement
Track Lead Generation
Measure how many qualified leads your event drives into the sales funnel.
Sales Pipeline Influence
Attribute pipeline creation and acceleration to specific events and sessions.
Sponsorship ROI Analysis
Provide sponsors with data on booth visits, session engagement, and brand exposure.
Post-Event Deal Conversions
Analyze how many attendees converted into paying customers over time.
Attendee Engagement & Satisfaction Metrics
Session-Level Engagement Tracking
Understand which sessions attracted the most participation.
Net Promoter Score (NPS)
Collect real-time feedback from attendees and speakers.
Social Media & Brand Mentions
Track event-related hashtags, shares, and online buzz.
Post-Event Community Growth
Measure long-term impact by tracking repeat attendees and community participation.
Automated Reporting & Stakeholder Visibility
Goal-Based Reports
Generate automated reports aligned with your defined event goals.
CRM & Marketing Platform Sync
Integrate data into your existing CRM and marketing automation tools.
Visual Dashboards for Easy Insights
Present data in intuitive graphs, heatmaps, and visual reports.
Custom Reports for Leadership & Sponsors
Provide tailored insights to internal teams, executives, and event partners.
