Event Communications Made Simple

For event organizers, communicating with different stakeholder groups has always been a logistical challenge. Without an integrated solution, most are forced to export contact lists and use separate email platforms, leading to disconnected data and inefficient workflows. More often than not, organizers struggle to segment audiences properly or track engagement effectively. EventHQ's Marketing Module eliminates these inefficiencies.

Event organizers enjoy the power of creating emails with a simple drag-and-drop editor, while attendees receive only the information relevant to them, creating a more personalized event experience.

EventHQ's Marketing Module goes beyond basic event communications by offering powerful target list capabilities. Organizers can now:

• Create custom target lists of potential attendees, industry contacts, or past participants
• Import contact information from external sources or select from past audience data.
• Send targeted marketing emails to drive registrations and boost attendance

This feature is especially valuable for marketing your event to new audiences and re-engaging past attendees. By maintaining target lists within EventHQ, you'll have a comprehensive view of your entire event marketing funnel, from initial outreach to final attendance.

Pre-event communications often require different messages for different groups – speakers need logistics information, sponsors require booth details, and attendees might need various updates based on their ticket type. Traditionally, organizers would manage these communications across multiple platforms, leading to inconsistent messaging and lost data.

EventHQ's Marketing Module solves this by keeping all your event data in one place, allowing for highly targeted communications. You can segment your audience by ticket type, role, or even individual preferences, ensuring everyone receives only the information they need.

Event organizers enjoy simplified campaign creation, while attendees benefit from receiving only relevant, timely information tailored to their specific role and needs.

How does it work?

Creating a campaign takes just a few clicks:

1. Navigate to your event and inside your event select the Marketing Module
2. Inside, click on Campaign Module to create a new email campaign
3. Design your email using the intuitive drag-and-drop editor
4. Configure settings like from name, subject line, and reply-to email
5. Select your target audience from your attendee groups
6. Fine-tune by excluding specific individuals if needed
7. Send immediately or schedule for later delivery

Who can access this feature?

Available on all EventHQ paid plans, this module is built to enhance pre-event and post-event communications with minimum effort and maximum impact.

Future Enhancements

• Campaign ID mapping: Advanced tracking workflows to identify which campaigns are driving the most registrations, enabling data-driven decisions about marketing efforts
• Marketing automation integration: Seamless connections with popular marketing automation platforms
• Specialized sequences: Targeted communication flows designed for specific audience segments like early birds, VIPs, or industry verticals
• Abandoned form recovery: Automated follow-up sequences that re-engage users who started but didn't complete registration forms
• Personalized T-sequences: Time-based email sequences triggered by specific user actions or event milestones, delivering the right message at precisely the right moment
• Performance analytics dashboard: Comprehensive metrics on open rates, click-throughs, and conversions to continuously optimize your marketing approach

Maximize event impact. Deliver the right message to the right audience effortlessly!

Get Started Today