Post-event communication is just as vital as pre-event outreach. It's when organizers solidify connections made during the event, collect valuable feedback, and prepare for future engagements. Let's explore effective strategies that can help transform your post-event data into valuable insights while maintaining strong attendee relationships.

Highlight Key Moments

Start by sharing standout moments from your event:

• Compile the most impactful presentations or discussions
• Extract meaningful quotes from speakers
• Identify major themes or takeaways

This gives attendees who couldn't participate in everything a chance to catch up and reminds all participants of the value they received.

From DevRev Effortless'24 conference

Share Recordings and Resources

Make event content accessible after the fact:

• Provide full recordings of sessions
• Share presentation slides and handouts
• Create a resource hub where attendees can access all materials
• Notify speakers when their content is available and respect their privacy concerns

From HubSpot Gen AI Summit

Personalized Follow-ups

Different attendee groups require different approaches:

Attendees:

• Utilize photo distribution apps to share event images in real-time with attendees. Encourage them to post these photos on social media with your event hashtag to expand reach.
• Send concise post-event surveys focusing on key areas: overall satisfaction, specific sessions, speaker performance, logistics, and improvement suggestions. Keep it brief to increase response rates.
• Foster a community by encouraging attendees to share their experiences using event-specific hashtags. Feature the best posts in your follow-up communications.

Collect structured feedback with EventHQ's Session Feedback & NPS feature to gain actionable insights about your event. This automated system triggers feedback forms at optimal moments, ensuring higher response rates and more accurate data.

From Stripe Sessions 2024

Speakers:

• Send personal thank-you notes directly from the event organizer (not delegated to team members). Handwritten notes add a meaningful personal touch that speakers remember.
• Transform event content into valuable resources by repurposing presentations, recordings, and insights into articles or learning materials. Always notify speakers when their session recordings are available, allowing them to review and flag any sensitive content before public sharing.

Sponsors:

• When sharing post-event data with sponsors, organize information into clear categories:
• • Who has attended?
  • Who has not attended?
  • Who took part in the dinner that was hosted?
• This segmented approach enables sponsors to tailor their follow-up communication strategies effectively, improving ROI tracking and future participation decisions.

Create Valuable Content Packages

Categorizing post-event content:

• "Watch & Learn" sections with video highlights
• "On Your Read List" with written insights
• Success stories from participants
• Expert opinions and analysis of industry trends

Extend the Conversation

Keep momentum going through:

• Social media engagement with event photos and videos
• Personalized follow-ups with business leads
• Post-event networking opportunities (virtual or in-person)
• Detailed recap blog posts or newsletters
• Early announcements about upcoming events

Leverage Testimonials

Real success stories make powerful post-event content:

• Share specific metrics of success
• Include direct quotes from satisfied participants
• Demonstrate tangible outcomes from event participation

From DevRev Effortless'24 conference

Look Forward

Close your communications with:

• Announcement of future events
• Invitations for continued engagement
• Clear calls to action (follow on social media, join communities, etc.)
• Opportunities for participants to provide input on future events

From DevRev Effortless'24 conference

Keep the conversation going. Strengthen connections and drive future success!

Boost Post-Event Engagement!